Article Scholar

4 Article Marketing Strategies For Generating Website Traffic

four 250x250 4 Article Marketing Strategies For Generating Website Traffic

Four Strategies To Follow

Article marketing is still alive and well as a method of website promotion regardless of what you have heard in the SEO world.   There is more than one way to use it for generating traffic.  Use whatever approach is the best fit for you.  They all work depending on how well you execute them.  Usually it is best to implement different strategies in order to test what is working best for you.  Here are some sample strategies that you could implement.

 

Article Marketing Strategy One

Publish articles that are written to target high volume keyword search phrases in an effort to get as much organic search engine traffic to the article as possible.  Make sure the articles get published on websites where they are more likely to rank well.  You will probably also have to engage in some kind of effort to promote the articles and get them to rank better.  You will get better results publishing on those articles on blogs instead of public article directories.

An Example of SEO targeting article title – How To Get Website Traffic

 

Article Marketing Strategy Two

Publish articles with titles written to attract attention instead of titles written to purposely target high volume search phrases.  These articles are written with the intention of siphoning existing traffic from wherever they are published.  Therefore, you must publish these articles at places where your target audience is already congregating in large numbers.

An Example of traffic siphoning article title – How John Barleycorn Generated 26,974 Website Visitors With One Article from an Article Directory

 

Article Marketing Strategy Three

Publish articles with the intended purpose of improving search engine ranking of the website that you are linking out to from within the article.  You would want to publish articles at many different places.  The more website you publish on the better.  Make sure you are linking back to the most relevant pages according to the topic of the article.  Make sure you are using a wide variety of different anchor text to create the links.  If you build too many links using the same anchor text, then Google Penguin is sure to get you.

If you want this method to be effective over the long run, then you want to make sure you do it regularly.  You will need to replace some of the links as the old ones decay and disappear.  Some people do monthly article marketing to compensate for link decay.

 

Article Marketing Strategy Four

Most article marketing strategies use article directories as the places where your articles get published.  This strategy is a bit different though.  In this strategy, you use public blogging websites.

Publish articles in batches at various web 2.0 blogs in order to create mini-sites that will drive traffic to your primary website.  To accomplish this you will be publishing anywhere from 5-20 articles per website.  Take care to publish articles that educate your target audience about the most common questions they are asking about.  Then funnel that traffic to your primary website.  These websites can be very powerful.

 

Article Marketing is Still Very Effective Even After Panda and Penguin

A lot of people thought that article marketing died when Google first came out with its Panda algorithm update back in 2011.   Yet, if you test it for yourself, you will find that it still does work very well.  In fact there is even an article marketing case study published publicly online if you search for it in Google.

Article marketing is not something you can do once and then forget about though.  If you want to maintain rankings long term, then you will want to keep doing it over a period of time if not indefinitely.  If you stop promoting your website with links then eventually your rankings will drop.  You can maintain your rankings with article marketing by strategically placing your articles and links in the right places.

Top 60 Branding Experts on Twitter

Social media is very popular nowadays. You can meet new people, update your status, or even make more money through social media. There are several ways to endorse your products and services. But the most popular and most efficient way is through the Internet with social media being found everywhere around the World Wide Web.

branding thru twitter 389x262 Top 60 Branding Experts on TwitterOne of the most popular and a great platform of social media is Twitter. Twitter is a free social networking site which allows you to post character messages up to 140 characters called tweets. And, anyone can read them as long as your profile is not private. You can say the it is a combination of the features which is the same as instant messaging and microblogging. Today, social media sites like Twitter is being used in marketing and advertising a business. Not only those giant companies are using this platform to promote their products and services, but even those small businesses are also utilizing Twitter as a tool to advertise their businesses. Here’s why Twitter is a great social media platform for advertising and business:

  • You can build a relationship with your customers.
  • You can connect with the right people to avoid scams.
  • You can post questions to be answered by customers instantly or you can provide instant answers for your customers’ inquiries
  • You can make direct links to your website.
  • You can include keywords or business keywords called hashtags in your tweets

Branding or brand building is a new label for a compilation of functions which are always needed to make a successful business. Its goals are to increase the awareness of the public about a business name and logo, and to build a strong essence of the company which can inspire the loyalty to current customers and makes a familiarity to draw new customers.

Since most of you have Twitter accounts, you can now utilize this to make more money. If you are interested in marketing a business, surely you would like to follow the best of them all. Here’s the list of the top branding consultants to follow to make that happen:

  • Andy Robinson, @AndyInNaples
  • Beverly Macy, @BeverlyMacy
  • Catherine Kaputa, @CatherineKaputa
  • Chad A. Levitt, @ChadALevitt
  • Char Brown, @charbrown
  • Cindy Kraft, @CFOCoach
  • Dan Schawbel, @danschawbel
  • Dave Saunders, @davesaunders
  • David Sandusky, @DavidSandusky who runs the @YourBrand forum
  • Deb Dib, @CEOCoach
  • Emilie Ogez (in French), @eogez
  • Fadhila Brahimi (in French), @fbrahimi
  • Gayle Howard, @GayleHoward
  • Gillian Kelly, @Gillian_Kelly
  • Hajj Flemings, @HajjFlemings who runs @BrandCampU
  • Harp Arora, @harparora
  • Jacob Share, @jacobshare
  • Jan Melnik, @janmelnik
  • Jann Watt, @jannwatt
  • Jason Alba, @jasonalba
  • Jeffrey Blake, @jeffrey_blake
  • Jun Loayza, @junloayza
  • Karsten Füllhaas, @kfuellhaas (Switzerland – mostly in German)
  • Katie Konrath, @katiekonrath
  • Kim Batson, @CIO_Coach
  • Kirsten Dixson, @kirstendixson
  • Krishna De, @krishnade
  • Lauren Still, @laurenstill
  • Lesley Everett, @LesleyEverett
  • Lida Citroen, @LIDA360
  • Liz Lynch, @liz_lynch
  • Louise Kursmark, @LouiseKursmark
  • Louise Mowbray, @louisemowbray
  • Maria Elena Duron, @mariaduron
  • Mario Grobholz, @mariogrobholz (Germany – tweets in German)
  • Mark Montoya, @markmontoya
  • Martin Lindstrom, @MartinLindstrom
  • Megan Fitzgerald, @ExpatCoach
  • Michael Loban, @ideserveajob
  • Mike Myatt, @mikemyatt
  • Mohammed Al-Taee, @maltaee
  • Monica O’Brien, @monicaobrien
  • Nance Rosen, @nancerosen
  • Ola Rynge, @Rynge
  • Paul Copcutt, @paulcopcutt
  • Phyllis Shabad, @phyllisshabad
  • Rachel Gogos, @RachelGogos
  • Randi Bussin, @myreinventure
  • Rob Cuesta, @RobCuesta
  • Ryan Rancatore, @RyanRancatore
  • Susan Guarneri, @susanguarneri
  • Tajdar O. Chaudry, @TajdarOC
  • Tessa Faber (in German), @MakingSense
  • Tom Scholte (in Dutch), @TomScholte
  • Trace Cohen & Pete Kistler’s Brand-Yourself, @Brandyourself
  • Ulrike Berlenbach, @Nussknackerin (Germany – German & English tweets)
  • Walter Akana, @WalterAkana
  • Wendy Marx, @wendymarx
  • William Arruda, @williamarruda
  • Yinka Olaito, @pathfindernig

It may seem a little hassle to search each and every one of them. But now, you can follow multiple accounts in one sitting. Some of the best Twitter tools for a bulk follow are Socialoomph, SocialToo, friendorfollow, Twitter Karma, UnTweeps, FlashTweet, and Buzzom. You can utilize any of these tools to follow the presented list easily and hassle-free.

Diversify Your Traffic Sources – Right Now!

Circles Traffic 389x389 Diversify Your Traffic Sources – Right Now!The world of SEO has been the biggest boost to people all over the globe looking to build a business since the invention of commerce. Never before has it been possible for literally anyone with a dream, a laptop, and an internet connection to build a global business from scratch in as little as a few minutes. A worldwide business empire can be constructed inside of a year, and most of that have to do with the fact that companies like Google have made it easier and easier to get the kind of targeted traffic you need to your websites for as close to nothing as humanly possible.

But there is a bit of a double edged sword here – and while most of us online businesses were riding high on the SEO wagon just a few short months ago, the truth of the matter is that the ugly side of the SEO landscape has been exposed with the Panda and Penguin changes. These two major changes (and so many smaller ones) have shaken the SEO world to its very core, and exposed a fundamental truth that savvy business owners have known forever – you never put all of your eggs in a single basket.

Most people are running with a single source of traffic, and just waiting to get shut down

The old way of doing SEO involved a million and one different tricks, tools, and tactics to boost your rankings (either legally or illegally) in major engines like Google. And once we figured out the fundamentals to gaming the system, it was possible to bring up a site from pure obscurity and turn it into essentially an online printing press – we could make so much money from almost no work that it was scary. But those were the Wild West days of the internet, dead and gone for some time. Google and others understood that we had found the hot buttons to push to boost our rankings, and in their own best interest they began a process of shifting and changing the ranking systems at times that only they knew – with changes that only they were aware of. This has caused a dynamic shift in the culture of SEO, where what are SEO fundamentals today could be the worst things you could ever do to your site tomorrow – what once caused dramatic rises in the rankings could kill your site in the blink of an eye while just punching up a couple of lines of code.

It’s no longer safe to rely on a single source of traffic, even in something as fundamental to the web as SEO. Social media marketing and other traffic sources need to be pursued in at least a secondary capacity, to make sure that you are safe from a Google slap in the future. The old SEO world is dying – you need to be able to leverage all of the different traffic sources to stay relevant online today.

Joel Mayer is a professional writer from Australia. She loves sharing her Search Engine Optimisation Tips for www.australianwebmarketers.com.au

15 Amazing Responsive WordPress Templates of 2012

WordPress is a major content management platform, which according to today’s statistics hosts just shy of 55 million websites all over the world. These figures show no sign of slowing down as over 100,000 WordPress sites are being created each day.

Because of the widespread use of WordPress and the widespread growth in gadgets with internet capabilities such as smartphones and iPads. It is becoming increasingly necessary for the templates used on WordPress sites to work on a multitude of different platforms.

This used to be a problem as templates would have to be coded in a number of different programming languages in order to display correctly depending the browser that was being used. As you can probably tell this task took a great deal of time and effort.

However recently responsive WordPress themes have been introduced that allow your website content to be displayed correctly no matter what device or software a person uses. Whatever the size of the device using a responsive theme means that your website will be displayed in the correct size and in the same way on every device.

Here are fifteen amazing responsive WordPress templates of 2012:

Hero

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This template is extremely minimalistic but at the same time it is an extremely powerful template. Hero is a brilliant theme for people who wish to show off their work. Social networks such as Twitter can be easily integrated into this template. It is also extremely customisable so you can make it look just the way you want it and make your website stand out from the crowd.

Emporia

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This responsive template allows you to choose from five different styles – light, dark, clean, grunge and earth. The theme comes with an amazing slideshow plugin that allows you to create a huge image slideshow right on your homepage. But as it is responsive the slideshow is optimised for all screen sizes and will scale up or down in size accordingly. Posts in this theme are displayed in an elegant three column design, giving the readers of your website a magazine-style reading experience.

Standard Theme

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This theme has been audited by the the company who are behind WordPress which just indicates how amazing it is. Another aspect that makes it a great theme is that it has been made so that it is perfect for SEO, which means there is no need to install extra plugins. The developers of this theme ensured that it was fast, light and really affect and I believe they really have achieved that.

PixelPress

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Made by WooThemes this template is brilliant for businesses, e-commerce and portfolio types of sites. It has a vast array of features including custom typography with full support for Google Fonts and built in SEO options. This template has really paid great attention to detail and it is this that makes it shine out from all the other generic templates that are available. If you want to make your business look very professional then this is the template for you.

Flexible

flexible 15 Amazing Responsive Wordpress Templates of 2012

The Flexible template developed by Elegant Themes prides itself on putting your work first. It achieves this by keeping all of the design elements to an absolute minimum whilst at the same still being extremely modern. The template is compatible with all of the popular internet browsers and comes with an unlimited colour scheme, meaning you can customise the template exactly how you want it. Because of this you will be able to use this template and it will always look original due to your customization.

Gigawatt

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Gigawatt is a video blogging responsive template. Like the Flexible theme it too has unlimited colour customisation, meaning you can always keep your site unique. It allows you to display a number of videos on your homepage, all of which can be formatted to be full HD. But one of the great things about this template is that if you don’t wish to use videos it is just as easy to swap them for pictures.

Valiano

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Valiano is an elegant business orientated responsive template. It has a fantastically designed slider that can be used to display pictures of products along with short descriptions. It is also extremely customisable and allows for things such as unlimited sidebars and unlimited portfolios. If you want a template that screams out style and is brilliantly designed then Valiano may be the theme best suited for you.

Volumes

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I don’t think that I have come across a responsive template that has been as perfectly named as this one. The theme really does deliver volume. It is a wonderfully bold template that is oozing with character and features. There are lots of custom widgets, backgrounds and fonts available that add to make these template even cooler than it seems at first glance.

The Novelist

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When it comes to responsive wordpress templates there is nothing quite like The Novelist. The template is designed around content, making it an ideal theme for authors and copywriters. It really is an awesome theme to use in order to showcase your work. It comes with a 5 star rating and lots of really good recommendations from users. If you want an edgy template that is like no other The Novelist could be the theme for you.

DailyJournal

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Fulfilling one of wordpress’s fundamental uses is the DailyJournal template designed and developed by Elegant Themes. It is a beautiful and simplistic blogging template that will display your posts perfectly no matter what viewing device is being used. The way that the template has been designed means that your content is always easy to find and displayed in a highly readable way. Bloggers this template is epic!

Super Skeleton

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Super Skeleton is a super responsive template that has been designed to be fast by using a number of speed increasing features. The template was developed by a single guy in California who is really passionate about designing wordpress templates. Although the theme is packed with numerous features it was designed with basic users in mind, meaning that is is really easy to use. Super Skeleton also includes a lot of SEO features making it an incredible template.

Slick

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Slick is an awesome template as it is perfectly suited for a number of different businesses. It works well for agencies, designers and artists, you name it and this template will work for them. It comes complete with various widgets such as integrated social media buttons and an option for Twitter feed updates. Most aspects of the template can be customised, which is a really big plus.

Oxygen

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Oxygen is an elegant responsive template, which is completely free to download. But just because it is free it doesn’t mean that this template isn’t the same quality as the paid ones. Oxygen is wonderfully designed template with built in SEO features and many customisable features. The layout of the template makes it perfect for highlighting pictures and content meaning that you can get the best of both worlds.

Incredible

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Incredible is a corporate themed template, which can clearly be seen by its incredibly clean and minimalistic design. It gets straight to the point by allowing users to display exactly what they want in whatever way they want, may it be text or pictures. It is easy to set up, comes packed with fonts and unlimited colours to choose from. If you need convincing anymore the user reviews of this template are superb.

Fluid

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Fluid lives up to its name by automatically resizing pictures and content to fit the viewing device. It is easily integrated with widgets such as social buttons and is easy for users to customise. This template is ideal for use as an online portfolio or for sharing pictures from your journeys.

 

Five Ways to Bring New Visitors to Your WordPress Blog

Nowadays, starting a blog and publishing your thoughts online is relatively easy to do. However, ensuring that your blog generates traffic and gathers new visitors is slightly more difficult. Follow these five tips to generate new visitors to your blog and increase your blog’s traffic.

bloggingtips 640x412 Five Ways to Bring New Visitors to Your WordPress Blog

Participate in Online Communities Alongside your Target Audience

An easy way to generate new traffic to your blog is to participate in the online communities that your target audience is already participating in. In addition to forums and other websites, social media websites are a good way to let a large audience know about your blog. Facebook, Twitter, Google+, LinkedIn and StumbleUpon are all good sites to get involved with in order to generate newcomers to your blog. Remember, first determine the online community, read posts that have already been made and then join the conversation. It is important that your postings are not perceived as spam.

Target Your Content and Strategize

When trying to generate new traffic to your blog, it is also important to consider who your audience is so that you can target your information properly. It is also integral to consider how likely your audience is to share the blog. WordPress marketing course developer Tyler Herman shared that “Different groups need to identify with your content in order to pass it on, and in order for your blog to get shared by your current followers, it is necessary that they are high content distributors.” While targeting an audience that isn’t as prone to share content online isn’t necessary a bad thing, it does mean that it is less likely for your blog to spread.

Make Your Blog SEO Friendly

Taking advantage of search engines will also help generate new visitors to your blog. Considering Search Engine Optimization (SEO) will generate more traffic to your blog, as more people will be directed there from Internet searches. Blogs like WordPress have an SEO friendly platform already. SEO can significantly contribute to your blog’s traffic, and therefore to the overall success of your blog.

Install Analytics and Pay Close Attention to the Results

Analytic software or plugins can help you monitor your blog’s visitors. Installing this can help you see where visits originate, the number of new visitors and the number of returning visitors. Paying attention to these results can help you see how much new traffic your blog is generating, which can then help you alter your approach if need be.

Comment and Interact on Other People’s Blogs

Leaving a thought-provoking comment on someone else’s blog can also generate interest and result in new visitors to your blog. Intelligent comments can increase your own blog’s visibility. Importantly, be consistent with the name you’re using when you leave a comment and always leave your blog’s URL. Inconsistency here can actually be detrimental to blog traffic.

Keeping these five tips in mind will help get your blog noticed by new people. Consider using new platforms, installing analytics and making your voice more prominent in places such as other blogs and a variety of social media sites. Following these five tips will help generate new visitors and increase the success of your blog.