It’s tough to be a lawyer nowadays – at least according to the public. The Pew Research Council asked the public what they thought of certain professions, and lawyers ranked near the bottom of the list. Only 1 in 5 Americans believe that lawyers are contributing a lot to society. This differs from military men and women whom 78 percent of the public believe, and for good reason, are contributing a lot to society. 43% of the public say that lawyers do contribute something to society, while more than a third think that lawyers contribute nothing. With these numbers, it’s clear that lawyers must put in effort towards their marketing efforts in order to be successful.
Luckily, there are a number of ways lawyers can greatly gain exposure and find new clients. If you are part of a major firm and are established, it might not be a big deal, but many others are struggling to get their name out there. Here are some things you should do if you’re still starting out or you own your small firm:
Get out there in your local community
The American Bar Association recommends that you do your best to get your name out there within your community. Your clientele will most likely consist of those who are within a few miles of your practice. It’s a good idea to make contacts through local organizations, like the Rotary Club or Elks, and participate in local government when you can. You could even try sponsoring a local sports team.
Become a thought leader
Another idea that can help get your name out there is by showcasing your talents. You should certainly try to get published as much as you can. If you can obtain them, lecturing gigs are a great way to get your name around like-minded individuals who can point you towards potential clients. By showing your intellect, you’ll be able to establish yourself as a thought leader in your particular field.
Participate in trade associations
One route you might want to take is to seek active membership in trade associations that pertain to your field. Go to conventions and become active on these organizations’ social media sites. By participating in these trade associations that directly go with your areas of knowledge, you might be able to find potential clients or, at the very least, network.
Go to the web
If you don’t have a website, make one immediately. Gone are the days when people go to the Yellowbook for their lawyers. They’re now doing Google searches. You might want to consider enlisting the services of online legal marketing experts. They can hopefully help you leverage the internet to get you to the top of search results. You also might want to consider doing a webcast on a particular issue or release a white paper, which can help establish your reputation.
Although lawyers might not be respected much by the general community, they serve an important role when injustices occur and help is needed. By getting your name out there through a concentrated marketing effort, you can earn new clients and establish yourself.