Whenever someone decides to start up a website, it’s usually to create a platform to let people know about who they are, what they do and to update readers and/or consumers on the latest information. So, being that a website is to inform people in this manor, wouldn’t it make sense that it should be as user-friendly as possible? After all, who is going to return to a website that is complicated to read or hard to navigate through?
That is the purpose of this article: To provide you with some tips and tools on how to make your own website more usable so that people will not just come once and skim it, but bookmark it as a “cyberspace staple” in their internet world.
Make your content easy to find. Some websites are attractive when it comes to its design, but they’re pretty annoying if you’re actually looking for content. Either you have to click through too many icons to get to what you’re looking for, the fonts are too small or elaborate or the copy is not clearly explaining what you need to know. Sure it’s fun to come up with a cool appearance for your website, but remember that people are coming to get information. Make sure that it’s as accessible as possible.
Put your content in the shape of an “F”. Did you know that when people come to a website, they tend to read it in an “F-shaped” pattern? They start at the top left-hand side of the page and work their way down from left-to-right. This means that if you want to get and hold your readers’ attention for longer, you’ll want to present your copy in an F-like shape with the most important/pertinent details listed first.
Keep things up to speed. One thing that the internet tends to do is feed into people’s need for instant gratification. That said, there are many studies supporting the fact that the longer someone has to wait for something to load on a particular website, the greater chance that they will leave it and possibly not return. So, make sure that you keep your site and the videos, etc. are on it up to speed. WebsiteOptimization.com provides plenty of information on how to check the flow of your web pages.
Don’t just focus on the home page. Whether you decide to go with a web design company in Singapore or Los Angeles, or you decide to design one for yourself via a website design/template company like WordPress, one thing that you want to make sure to do is not spend so much time on the home page that you overlook how important it is to make sure that your other pages are relevant and current as well. Remember that your home page is simply an introduction to your website. If people want more details and if you want them to return, your other pages are going to need to be engaging too.
Test around. Sometimes, what you may think is a good idea when it comes to the appearance of your website may not actually be what your readers think is smart. So, if you’re not getting as many hits as you would like, spend some time doing some minor changes to see if that improves your results. This could be anything from changing the size of the font or putting a video on your home page to how you optimize your content. To increase your website usability, it’s going to take a bit of time and effort, but it’s always worth it in the end. The extra work may just make you a, pardon the pun, internet hit.