If you have a great retail product, you’ll need to know your consumer base, advertise in the most advantageous forums and find the right retailers to sell your product. But after all that, what else sells the product? The answer is packaging. It’s what protects your product to ensure the customer’s purchase is undamaged. Also, it’s what catches your customer’s eye at the store, and it’s what showcases your product’s features. We’ve all had an experience where the product seen on television or in a magazine ad is really underwhelming when seen in the store, right? See, basically, packaging is what seals the deal.

Retail packaging design is a serious business—and for all of the good reasons mentioned above. But how do you find a company that will provide solid retail packaging solutions for you? Well, here are some tips for finding a good company.

1. Decide the basic style of packaging that you need.

Do you need a box or a plastic shell? Should there be a product preview, or would it be better to use the space for more product descriptions or instructions for use? Should the packaging be compartmentalized in order to hold multiple pieces, or does it just need to support a single mass? You’ll want to have a general idea of what you’re looking for so that you can narrow down the companies that will be able to help you. A qualified manufacturer will help you find innovative solutions to your packaging needs.

2. Assess the speed in which you’ll need everything accomplished.

Designing and manufacturing retail packaging can be a time-intensive process, but some companies have been at it for so long that they’re able to provide effective solutions in a very timely manner. If speed is of the essence to get your finished product to market, shop around for a business that can innovate on a deadline.

3. Stay informed about shipping costs.

Ah, yes, shipping. In order to keep overhead to a minimum, you’ll need to find packaging solutions that will be light, supportive and compact. Be sure to ask your prospective manufacturer(s) about minimizing shipping costs.

4. Go green.

Many companies want to promote their “green” sides to the consumer. If you want to do this while marketing your product, find a packaging manufacturer that shares the same concerns. Believe it or not, packaging can be green, too—from the use of recycled materials to an energy-efficient manufacturing process.

5. Think about the retailer.

It’s not only beneficial to provide packaging that intrigues your consumers, but it’s also good to make things easier on the retailers that will be stocking your product. Find a company that understands how retailers decide to place products, and you’ll find a company that will truly help you maximize sales.

Marketing happens to be one of John’s favorite things to write about. If you’d like to find out more about Retail Packaging, please visit http://www.plasticingenuity.com/