You could be great at writing authoritative, inspirational posts. You could also be a fantastic researcher and a subject matter authority. Still, if you don’t have an audience around your blog, not one of your talents will be of any use. Here are 12 things you need to build an audience around your blog.
1. Do Something To Stand Out In Your Niche
Almost all niches are heavy with competition. What makes your niche so special that readers should be loyal to you? Study your competition and find out where they lack. Identify at least one unique, attention-provoking area where you can excel.
2. Avoid Common Pitfalls
Don’t wait too long to create your email list. Identify your target market and don’t waste time pandering to the wrong crowd. Tone up your research and stand out as an authority; don’t try to blend in along with the crowd. Learn from other people’s mistakes and avoid them.
3. Focus On Your Content
Write for your audience. Listen to what they have to say and gear your content strategy towards getting more eyeballs. Make sure your content is of high quality – this means excellently researched, backed by facts, of the right length and well-written.
4, Promote Your Blog Via Social Media
Create an account in all the major social media networks. Connect with your current reader base and leverage their social media networks. Share links, content, tips, promotions and valuable information freely and promote your blog.
5. Connect With Key Players
Find out who the key players are and follow them on Twitter. Promote their posts and promotions freely. Then write a special post and ask a key player to promote it on his or her blog. When you promote others and let people see your sincerity, you can reap the benefits of their favor.
6. Build A Relationship With Your Audience
It doesn’t matter how many readers you have. Even if it’s just 10 readers, go all out and build 1:1 connections with them. Engage your readers by responding to their comments. Help them find solutions to niche-related issues. Your reader base will grow from word of mouth.
7. Write Guest Posts
Connecting with key players has another advantage. You will be able to leverage their favor to submit guest posts. Guest posts are a great way to attract traffic. Keep pitching your posts to relevant blogs and enjoy the backlinks. Participate in the reader comments on those blogs and increase your audience.
8. Stick To A Posting Schedule
Make a content posting schedule and stick to it. Once you start building a loyal fan following, you have to live up to its expectations. Satisfy your reader’s anticipation and show your dependability by posting content regularly.
9. Join A Discussion Group
Find a great group in your niche and join it – try Facebook groups. At first, watch and learn Then start participating and showing your leadership skills and subject matter authority. Soon you will have fresh readers for your blog.
10. Offer Substantial Freebies
Get creative here – offer something for free to the most loyal commenter, the winner of a contest and so on. Free stuff is a great way to attract new readers and build loyalty with existing ones.
11. Post Comments On Other Blogs
Schedule some ‘commenting time’; target the top blogs in your niche, read their post and become a regular commenter. The bloggers will visit your blog and return the favor. Plus, it gives you a chance to network with the other blogs’ audience.
12. Work On Your SEO
You can increase your traffic volume to a large extent through good SEO. Consult an SEO expert and implement all the recommended measures. Becoming Google’s darling is definitely the way to go if you want to grow your audience.